Pinterest Announces New Tools For Advertisers

To the point:

  • Pinterest has introduced several new marketing tools, including “Pinterest Premiere.”
  • Advertisers promoting a launch or other time-sensitive events will love this new ad option.
  • They also announced updates to their interactive trends tool

Pinterest is introducing a new video ad option called ‘Pinterest Premiere,’ which allows advertisers to buy exclusive video placement in the home feed for a specific demographic, interest, or category for a set amount of time.

Video content saw a large increase among Pinners in 2020, with the site now facilitating nearly a billion video views every day. Pinterest users are also 2.6x more likely to buy after viewing brand video content on the website, so there is a good argument for the additional video investment if Pinterest is a key platform for your digital marketing campaign.

Pinterest’s interactive trends tool has also been improved, which will now provide more detailed insights into engagement patterns across the site.

Also, They are rolling out its Conversion Insights, which allows advertisers to see both supported and organic Pin metrics in one single report.

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