Since the SEO landscape constantly changes as Google rolls out thousands of updates every year, it becomes essential to keep up with the ongoing SEO trends. And that is why it is vital to have the knowledge the know-how of the ongoing SEO trends.
Here are a few SEO tips for 2021.
So let’s begin.
The first one is Domain Authority.
Domain authority: what is it?
It’s an indicator of how trustworthy you are and how trustworthy your website is. Your website’s Domain Authority used to be determined primarily by the number of backlinks, but this is no longer the case.
In Google’s new algorithm, your site is evaluated based on EAT.
What is EAT?
For short, EAT stands for Expertise, Authoritativeness, and Trustworthiness.
Domain Authority 2.0 is much like EAT.
Since 2013, Google has been favoring EAT as part of their quality rating guidelines. Of course, it has always been important, but recently its importance seems to have increased.
According to Google’s report on how search works, they seek to achieve the ranking of trusted sources.
How can you improve your EAT score?
This is how.
To start, be an expert on your topic, or hire someone who is. Because if you hire writers from the street, you’ll get in trouble.
The fact that Google only ranks credible sources means that anything written by an unreliable freelancer doesn’t stand much of a chance to rank on the first page.
According to Google, the content for a medical site must be written by medical professionals.
Credibility is necessary for 2021 to achieve good rankings.
Ensure transparency. Google notes that most websites should have some sort of acknowledgment of who is responsible for the site.
Your content needs to be cited on a lot of external websites. First, it needs to be done on reputable websites. Second, you need to be focused on a particular topic. Third, your website, as a whole, needs to be focused on a specific topic.
Visual search. One of the important rising trends is visual search. Based on how it is taking off, visual search is bound to have a significant impact in the coming years.
For context, Google Lens has been used 1 billion times.
According to Pinterest, 600 million visual searches are performed monthly. In addition, 36% of American consumers use visual search.
You can test out a visual search by scanning the items in your room with Google Lens. It’s still in its infancy, but it’s actually great.
Images are essential to SEO. Use descriptive names and write alt texts for every image.
Google prefers to rank pages that are authoritative, fresh, and include images on the homepage.
Videos. There is no doubt that online video is all the rage right now. So video should be a part of your digital marketing strategy. Here’s how to use video to boost your SEO.
There is no doubt that online video is all the rage right now. So video should be a part of your digital marketing strategy. Here’s how to use video to boost your SEO.
The video featured snippets have become more common in search results. Therefore, you must organize your content into discrete sections. This will help Google understand the content in your video and use different clips from it in a snippet.
Besides publishing videos with well-defined content, you should also optimize your videos for SEO. Google uses your title, description, and tags to determine what your video is about.
Changing or modifying old content can also have a positive impact on your website. It can help enrich your old content, make it a better match for search intent, or even just improve user experience.
There’s no question that backlinks are essential for SEO. SEO is ultimately about content and backlinks. Without great content, you won’t be able to get backlinks and without backlinks, you’ll never rank on the first page of Google.
Thanks for reading!