Miss Group acquires Finnish Premium Web Hosting Firm Seravo

As part of its global buying and developing strategy, the international web hosting company Miss Group has acquired Finnish-based Seravo Oy.

Founded in 2011, it offers premium hosting services and maintenance for more than 4,000 WordPress websites, which is one of the fastest WordPress hosting service provider. In recent years Seravo has shown steady double-digit sales growth, with sales forecast of €1.5 million to €1.9 million for the financial year 2020 in FY21.

This is Miss Group’s third acquisition on the Finnish market, following the acquisitions in April 2020 of MMD Networks, which is aimed at supporting the Group’s continued growth in Finland and in new markets – increasing its current web hosting customers by 216,000.

Mattias Kaneteg, Miss Group founder and CEO, says: “Seravo has developed a high growth, scalable, recurring revenue business model with an impressive track record, and Miss Group is well positioned to sell Seravo’s WordPress SaaS product and services into our global customer network

Perwyn, a private equity investor, acquired a majority stake in Miss Group, headquartered in Sweden, in February 2020, to support the company’s growth aspirations through international expansion and ongoing M&A. Seravo is the fifth acquisition completed by Perwyn and the fourteenth acquisition completed by Miss Group since 2018.

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