Fabrice Canel, a Principal Program Manager at Microsoft Bing, has submitted a feature request to add the ability for WordPress to push new and updated URLs directly to search engines into the core of the platform.
Fabrice wrote “At Microsoft Bing, we believe in a fundamental shift in how Search Engines learn about new, updated, deleted content across the web. Instead of crawling often to detect if the content has changed; Content Management Systems should notify Search Engines of content change to limit crawling and have a fresh Search Index. To support this transformation, since February 2019, we offer URL and Content Submission API allowing Web Site owners to publish to Bing thousands to millions of URLs or Content per day; and since July 2020, we offer an WordPress plugin to submit content immediately to Bing’s search index, no code required.”
He explained, “Today, we propose integrating in WordPress Core the ability to notify not only Bing, but also all participating Search Engines, of any WordPress URL or Content change. Microsoft to develop and maintain the open-source code in close collaboration with WordPress. WordPress to approve, validate and include code. Behind the scenes, WordPress will automatically submit URL or Content ensuring that the WordPress content is always fresh in the Search Engines; in exchange, Search Engines will limit crawl or not crawl WordPress sites. Site owners will have the ability to opt-out or select the content they don’t want to submit to search engines.”
Microsoft aims to stop any of this by having WordPress function with the Bing URL submission API out of the box, as well as help any other search engine that wants to participate. You won’t have to download the plugin or build your own API integration this way.
If WordPress introduces this new feature request, it would make it easy for WordPress websites to bring their content into Microsoft Bing Search. It could also put pressure on Google to support a content submission API for daily content. For the time being, Google’s indexing API only supports pushed content for job posting URLs and streaming content.
This is not a live feature; rather, it is a feature request that can take months to get approved and tested before going live (Obviously!)
Source: New feature request – Instantly index WordPress web sites content in Search Engines.
I proposed to make it easier for WordPress site owners to get their web content instantly indexed in all Search Engines leveraging an open standard benefitting all Search Engines, help us to make it great. https://t.co/KGPsnI4Jgh via @sengineland— Fabrice Canel (@facan) March 25, 2021