Linktree Raises $45 Million in Series B Funding

Linktree, a linking platform based in Melbourne, Australia, has raised $45 million in Series B funding.

Index Ventures and Coatue led the round, with AirTree Ventures and Insight Partners joining as returning investors. Dan Rose, Chairman of Coatue, will join the Linktree Board of Directors.

The funds will be used to expand operations and open multi-location creator hubs that will also serve as workspaces for the company’s remote teams, starting in Los Angeles and growing across the country.

Linktree, founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, is a platform that allows brands, artists, publishers, agencies, designers, and small businesses to curate an online ecosystem, directing their audience to the destinations that matter to them without having to use a search engine or a website as a starting point. The tool leads visitors to the site owners’ preferred destinations, such as their other social accounts, an eCommerce shop, or content they want to share.

Shopify, Facebook, TikTok, YSL, Jonathan Van Ness, Jamie Oliver, Gary Vaynerchuk, Pharrell, and Major League Baseball are among the brands and creators that use Linktree.

Globally, the site has over 12 million users, and 4 million of them joining in the last three months.

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