With the launch of a lot of unique features for individual member profiles in the app, LinkedIn hopes to help users share more of their unique journey and maximise their on-platform presence.
To begin, LinkedIn is introducing a new video cover story option, which will allow users to add an introductory video that visitors can view.
There are a lot of ways to use this, including giving your personal presentation in the app a whole new level of thinking, as well as bringing a greater focus on video content, which has become a much more relevant feature for LinkedIn – and indeed, all social networks.
LinkedIn is also introducing a new, optional gender pronouns field to the top of user profiles, giving users more options for expressing their identity.
According to LinkedIn, 70% of job seekers believe it is necessary for recruiters and hiring managers to know their gender pronouns, while 72% of hiring managers agree and believe this shows appreciation.
Finally, LinkedIn is introducing a new ‘Creator Mode’ for profiles, which will enable users to highlight their on-platform activity and interaction in a whole new way. This could be the most notable of the new features overall.
Providing you the tools to bring your whole self to work. https://t.co/m0DgTZLir4— LinkedIn (@LinkedIn) March 30, 2021
When the new ‘Creator Mode‘ feature is enabled, users will be able to add a list of hashtags to indicate what topics they post about the most on LinkedIn, which will help LinkedIn highlight them to interested audiences. Your ‘Featured’ and ‘Activity’ sections will be moved to the top of your Profile in Creator Mode to more prominently show the content you post, and your ‘Connect’ button will be replaced with ‘Follow’ to help users build an audience in the app.
Creator Mode will also give your LinkedIn Live broadcasts more attention, highlighting the content you share in-app.
This is a big change in presentation for LinkedIn creators, as it focuses on the content you’re sharing on the platform with the goal of growing your audience in the app.
As a result, this could be a powerful addition. If you’ve been searching for ways to strengthen your LinkedIn presence, this is a big update that could help you with your personal branding and industry profile-building activities.
All of these new features will be available to all LinkedIn members globally starting this week, according to the company.