Trackonomics, the leading publisher supply-side platform (SSP) developed for commerce-driven content, has been acquired by Impact.
Impact, a market leader in partnership automation, has completed the acquisition of Trackonomics Ltd for publishers’ commerce-driven content. Impact’s Partnership Cloud publisher technology capabilities have been enhanced as a result of this acquisition.
Trackonomics has the most innovative technologies to help publishers like you diversify, maximise, and increase revenue from your content commerce and marketing sales initiatives. This acquisition gives publishers more control by allowing them to form more relationships with brands.
With a suite of tools designed to develop, analyse, and optimise affiliate content at scale, Trackonomics is dedicated to make affiliate e-commerce a primary monetization platform for publishers all over the world.
“We are thrilled to be partnering with Impact – a company that has technology and innovation in its very foundation, and a strong global presence that can bring Trackonomics to new publishers across the globe,” said Hanan Maayan, CEO at Trackonomics.
Source: Trackonomics Blog.