Google’s official Web Stories plugin for WordPress has been updated to provide the ability to embed content on web pages.
A recent update makes it simple to insert Web Stories into websites, and there are now WordPress themes that show carousels of AMP content natively.
The Web Stories Editor for WordPress makes it simple to create beautiful Web Stories, and version 1.5 adds new features that make it even easier to integrate Web Stories into your sites, such as a flexible Web Stories block, integration of Web Stories into the theme customization process, and integration with the Classic Editor.
You can include your own Web Stories as well as Web Stories from other publishers in your post. For embedding stories into a post or article, the Web Stories block offers three options:
- Latest Stories: This section displays your most recent stories, with filters and sorting options. When you post new stories, the list will automatically update.
- Selected Stories: Displays a list of stories that have been hand-picked.
- Single Story: Use the URL to embed a single story.
Stories can now be viewed wherever blocks can be used with this new Web Stories block. This includes WordPress’s upcoming full site editing feature, which will allow users to edit all aspects of a site using Gutenberg blocks.
Web Stories are currently available in Google Search & Discover in the United States, India, and Brazil. According to Search Advocate John Mueller, Web Stories can be expanded to more countries if more sites start using them.
When it comes to appearing in search results, site owners should be mindful that the content of Web Stories matters. Web Stories should not be used as a teaser for other content, according to Google, since they will not be ranked in search results.