Google’s Chrome web browser will soon release a new update to automatically load all incomplete URLs to the more secure HTTPS protocol.
Since Google revealed in 2014 that HTTPS will be used as a ranking signal in search results, HTTPS usage has skyrocketed in the last six years. If the website supports the newer protocol, Chrome will automatically redirect all incomplete URL requests to the corresponding HTTPS address (e.g. https://example.com) after the change is introduced.
Currently, when a user enters “example.com” into the address bar without specifying the protocol, Chrome uses HTTP by default and retry for HTTPS.
Chrome 90’s update is good news for Chrome users because it speeds up the loading of pages that accept HTTPS by avoiding the redirection loop after the initial load.
The younger, more secure cousin of HTTP is HTTPS (or Hypertext Transfer Protocol Secure). It serves the same purpose, but instead of sending information in plain text format, it encrypts requests and responses with TLS/SSL.
Google has long been a supporter of HTTPS and has implemented a number of mechanisms to help users make the transition. To take advantage of the speed boost introduced by this change, WordPress site owners can ensure that their websites are using HTTPS.