Google has released new information that lets users know why specific search results are ranked higher than others. It extends a feature launched in the about this result box in February 2021.
Google Search shows the terms that matched your query and the web page’s content, along with relevant, but not exactly matching, terms.
Also listed on the Google page is whether links from other websites contributed to the ranking, whether related images were shown in the results, and whether geography played a role in the results. As Google points out, there are a few things this section can tell you about why a specific page made the cut.
Our "About This Results" panel now shows information that explains some of these most important factors used by Google Search to connect the results you see to your query. Learn more: https://t.co/jgXulbG90c pic.twitter.com/KpyFXo6jui— Google SearchLiaison (@searchliaison) July 22, 2021
Google provides suggestions to help you refine your search, if the result didn’t match your goals.
Google is beginning to roll out this feature for English searches in the U.S. This feature will be visible for approximately 10% of query results this week, and 100% by next week. According to Google, this service will be expanded to more countries over time.
The company did not disclose how many people use the “about this result” feature, but clearly it is investing in it to expand its functionality. Google provided information on how many times the about this result feature had been viewed, but not how many users actually used it.