We all understand the importance of having a social media presence, both for companies and for individuals who want to be known as influencers. However, maintaining an active social presence can be difficult – and it is.
Thankfully, there are plenty of fantastic social media management tools at your fingertips. These tools will help you simplify your workflows, save time, and ensure that your content is delivered to the right audience at the right time.
Publishing, analytics, moderation, and team coordination are all standard features of most social media scheduling tools. However, only a few of them are able to provide all of the features that you and your team need, which we completely understand.
So, Here’s a quick comparison article on the two most popular social media scheduling tools that can boost your marketing efforts – CoSchedule and Buffer.
Let’s dive in!
CoSchedule Vs Buffer
We’ve chosen two of the best complimentary social media tools to help you succeed, and in this article, we’ll explain why they’re so great and how they can help you build a powerful social media profile.
What is CoSchedule?
CoSchedule allows you to plan and plan your marketing efforts. This may simply include coordinating your blog and social posts if you’re a solopreneur or influencer. If you’re a company, you might have other marketing initiatives that need to be managed centrally. It also helps agencies to keep track of all of their projects for each customer.
As a result, social media scheduling is just one aspect of CoSchedule’s service.
- It offers a 14-days free trial.
- Allows you to schedule your WordPress articles ahead of time.
- All types of content are supported, including text, graphics, and images.
- Allows you to import documents, including images, from Google Docs or Evernote.
- All of your blog content and social media promotion can be managed and published in one place.
- You can easily schedule posts to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
- It has a lot of features. As a result, the learning curve may be longer; beginners may take some time to become familiar with the feature.
- Can be a bit pricey.
Plans for solo calendars are $15, $30, and $60 per month, while team calendars are $30, $60, and $120 per month.
The basic plan comes with a 14-days free trial and doesn’t include a credit card; it’s perfect for a single user and can add up to five accounts, including WordPress.
What is Buffer?
Buffer uses a freemium model, allowing you to schedule 10 social updates for free before upgrading to a paid plan that allows you to schedule an unlimited number of updates. On the other hand, Premium users have access to a more advanced set of features, such as comprehensive analytics, team collaboration, multiple data exporting options, and so on.
It lets you personalize your messages for each social media platform. Adding website links, descriptions, and photos to your Buffer schedule is simple with the Buffer mobile app and web browser extension.
- Offers a free plan.
- Allows you to monitor the performance of your posts using analytics.
- Buffer has a clean user interface
- On the free plan, you can add up to five social media accounts.
- Automatically determines the best times for you to post new content depending on your timezone.
- Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest are all supported.
- On the free plan, team members and collaborative accounts are not supported.
- Their pricing structure is a little bit confusing
Monthly plans are available for free, $20, $99–$399, and $899. Up to five accounts can be handled from a single dashboard, with no additional team members, and a queue of up to ten scheduled posts can be created with the basic free plan.
Both social media tools we discussed in this post have their own set of advantages and disadvantages, but combining them can boost your efforts and boost your conversions.
However, We’re using CoSchedule to Organize all of our Marketing in one place, Start your free trial now!
Thanks for reading!